Meet Edalex - Award winning educational technology startup

Our mission:

To surface learning outcomes, digital assets and the power of individual achievement


We live and breathe our values

All hands on deck

Teamwork is at our core and is a key ingredient to our ongoing success as a growing company – internally and externally. We engage closely with our partners long-term to collaborate and co-create

Two steps ahead

Anticipating opportunities and risks enable us to exceed expectations and develop innovative, dynamic and scalable EdTech platforms that are truly differentiated

Build trust

Trust and respect go hand-in-hand, and it’s built over time through our actions. We strive to establish the most effective partnerships in education and deliver multi-layered win-win solutions

Get up and dance!

Life’s too short to not have some fun along the way! You don’t have to be a good dancer (we’re not!) to be up for a fun adventure

Founded in 2016, Edalex develops technology solutions that extract hidden value from educational data to make it accessible and more meaningful.

Edalex brings together the team behind the CODiE award-winning openEQUELLA open source platform that centrally houses teaching and learning, research, media and library content.

In 2019, Edalex launched Credentialate - a Credential Evidence Platform that increases the power and meaning of digital badges and the ability to analyse performance against learning outcomes like never before.

Our management team

Dan McFadyen

Managing Director

Across the past 20 years, 3 passions have driven Dan: shaping collaborative teams, evolving services businesses, and enabling innovation in education. These passions fuelled varied roles from a start-up developing the CODiE award-winning EQUELLA software to global educational powerhouses Blackboard and Pearson; from small teams to leading a team of 65 delivering an annual product and service portfolio of $55 million. On a personal level, as a dual American-Australian citizen, he struggles daily with the conflict between raising his two children on peanut butter & jelly sandwiches, or vegemite.

Alistair Oliver


For the past 15 years, Al has engaged with senior leaders across all education sectors to assist them in defining suitable educational technology solutions to meet their varying needs. With a career spanning marketing, business development, and account management, Al led the team that established the EQUELLA brand and was heavily involved in its entry into the global education market, through to its acquisition by Pearson. Al has fostered strong relationships with customers across Asia Pacific. Al relies on the support of his wife and two children to ease the pain of being a die-hard St. Kilda Saints supporter.

Margo Griffith

Head of Business Development

Margo brings years of experience in Sales, Sales Management, Account Management and Business Development, both nationally and internationally, including at John Wiley & Sons, McGraw-Hill, Cengage and OpenLearning. She is passionate about the positive impact of technology within education and the enablement of lifelong learning and agility. She integrates work with her husband and two (nearly) grown up daughters. Margo’s other focus is how to constantly entertain her border collie Alfie, and micro-managing her fledgling veggie garden. Margo is a connector at heart and is a strong advocate for diversity and inclusion in all areas of life.

Tim Rattle

Head of Support

For over 12 years, Tim has provided application support and delivered digital services on an international scale in the education sector. He established a follow-the-sun support model and managed teams spanning three continents. Services ranged from LMS support to managing a portfolio of 44 hosted clients utilising the openEQUELLA content management system. The most important metric in the Support and Services world is customer satisfaction - the cornerstone of Tim’s management style. Away from work, Tim is a whisky enthusiast and also enjoys spending time on the Tasmanian East Coast.

Karen Hatwell

Finance Manager

Originally from New Zealand, Karen possesses over 20 years experience in the accounting arena in both New Zealand and Australia. Karen has worked with a wide range of clients in multiple industries with companies of all shapes and sizes. For the last five years, Karen has expertly handled all aspects of the EQUELLA finances. She successfully managed the Hobart office and with her eagle eye for detail, was relied upon for accuracy, her strong accounting skills and for pulling reluctant rabbits out of hats. When Karen isn't crunching numbers she will be at the theatre, or enjoying coffee with friends, or training for the Point to Pinnacle.

Carl Hoffman

Head of Technical Services

Carl has served as a Senior Technical Consultant working with the EQUELLA platform for the past nine years. As the Hosting Manager, he delivers EQUELLA as a cloud-based, highly-available high-performance platform for Australian and New Zealand clients. Carl’s background includes UNIX systems administration, coding in various languages and impressive cooking skills in the French and Chinese traditions. Carl is also known to enjoy a nice bottle of wine on occasion, especially when it comes from Dan’s wedding.

An Overview of openEQUELLA and Credentialate

Dan McFadyen, Managing Director of Edalex explains what openEQUELLA and Credentialate are and how these two platforms can benefit our clients and users.

openEQUELLA is an open source digital repository that provides one platform to house your teaching and learning, research, media and library content.

Credentialate is the world's first Credential Evidence Platform that helps discover and evidence workplace skills in benefit of all learners, institutions and prospective employers.

1% Pledge

We support Pledge 1% - a global movement to create a new normal in which giving back is integrated into the DNA of companies of all sizes.

Pledge 1% encourages and challenges individuals and companies to Pledge 1% of equity, profit, product, and/or employee time for their communities.

Edalex are proud to pledge 1% of employee’s time.