Hyper-Target SMS Campaigns

Mid-sized Suburban Community College

INSTITUTION TYPE
  • Technical College

STUDENT POPULATION
  • < 7000

LOCATION
  • Small Town

PROFILE
  • 2-year

  • Public

  • Certificate Programs

  • Associate’s Degree

Challenge
Approach

Hoping to generate additional tuition revenue, American Technical College (ATC) looked to increase their Spring 2018 enrolment. They were looking for a company to work with based on a quick implementation deadline, demonstrated ROI, and is easy to work with. Working together, ATC and Full Measure Education identified three desired goals and devised a plan to reach them.

THE GOAL
  • Drive enrolment for incoming students

  • Encourage current student re-registration

  • Inform students with outstanding balances of payment deadlines and next steps

On behalf of ATC, Full Measure Education sent a hyper-targeted SMS campaign to each target audience. Each campaign had a series of two to three unique messages to remind and encourage each cohort to enrol, re-register, or pay outstanding balances.

TARGET AUDIENCES
  • Students with courses in Spring 2017 but did not sign up for courses in 2018

  • Students with applications in 2018 who have not signed up for classes

  • Students with outstanding balances

STRATEGY
  • Hyper-targeted SMS campaigns

Results

Without requiring any significant staff time, American Technical College reached record high enrolment numbers and achieved its goal of increasing tuition revenue by boosting student enrolments.

US$811,312

Projected net tuition revenue generated

48%

Of students contacted enroled, re-registered, or paid outstanding balances