Increasing Completed Applications
Small City in Michigan
As Hope’s applicant pool continued to grow over the past several years, the ability to progress students through the application completion process had become more time consuming for their admissions team.
Traditionally, Hope had relied on mass email and individual counselor follow up to complete applications. Hope and the FME team leveraged a multichannel approach, deploying mobile-first communications & precise content.
Application completion in first 30 days
of students who received an SMS applied
Year over year increase in completed applications
of students who received a push notification applied