Increasing Completed Applications

Hope College

INSTITUTION TYPE
  • Private

STUDENT POPULATION
  • 3000

LOCATION
  • Small City in Michigan

PROFILE
  • Undergraduate

  • On campus

Challenge

As Hope’s applicant pool continued to grow over the past several years, the ability to progress students through the application completion process had become more time consuming for their admissions team.

Approach

Traditionally, Hope had relied on mass email and individual counselor follow up to complete applications.  Hope and the FME team leveraged a multichannel approach, deploying mobile-first communications & precise content.

Results

76%

 

Application completion in first 30 days

26%

 

of students who received an SMS applied

9%

 

Year over year increase in completed applications

68%

 

of students who received a push notification applied