York College – Nebraska
Small City in Nebraska
At York College of Nebraska, the admissions team has always prided itself on the white-glove experience they provide their applicants as they navigate through the enrolment process. As they began to focus on growing enrolments over the past few years, they knew they needed to begin trying new approaches to nurturing their inquiry students. Wanting to maintain their reputation for great service, they looked for a holistic solution that could provide a personalised experience built for today’s graduating high school seniors.
Working with Full Measure, the York admission team developed a mobile application focused on providing their prospective students with an engaging exploration of what the college had to offer. Their mobile viewbook allowed prospective students to explore programs of study, student success stories, understand financial aid opportunities, and see what it’s like to be involved in student activities. Leveraging push notifications, in-app alerts, and SMS, automated communications were deployed to help drive engagement, event registrations, and application completions.
of mobile inquiries completed an application
of applications started were completed
"Having the ability to target prospective students through the mobile app has been a game changer in our enrolment marketing strategy. We are excited to see how we can further leverage this tool to continue growing enrolment."
Maegan Detlefs, Director of Enrollment Marketing & Events Admissions Office York College, Nebraska